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What is Instagram?

Instagram is a photo and video sharing application used worldwide. It was launched in October 2010 as a by-product from Burdn, a social network which is now not in existent. Its main purpose was to allow users with GPS enabled smartphones to share their locations with friends and families.(Weilenmann, Hillman, & Jungselius, 2013)

After it was launched in 2010, it became more popular. About one million people registered within two months, 10 million in a year, and 800 million as of September 2017. Facebook bought Instagram in April 2012 for US$1 billion in cash and stock. As of October 2015, over 40 billion photos had been uploaded to the service.

Source: (Statista, 2018b)

In September 2017 the monthly active users of was 800 million. But as at June 2018, Instagram reached one (1) billion active users.

Kwabena Asare

Kwabena Asare is a Digital Marketer, Website designer, Graphic designer and a blogger. He is the Chief editor at Kaetech Digital.